Penguin algorithm update 2018

Penguin Algorithm Update 2018

Penguin was born on April 24, 2012.

As a result, sites that practiced shady backlinking techniques saw a noticeable decline in their rankings. Many fell precipitously off the first page to a much lower rank.

The sites that played by the rules, on the other hand, saw a nice pop in rank.

Google uses several algorithms to determine where your web pages should rank for a given keyword. The Penguin algorithm takes a look at your backlink profile to determine if there’s any effort to manipulate the search results with link spam.

If you’re unfamiliar with the term “link spam” (or “webspam”), it’s a blackhat technique to gain rank by posting backlinks on other (usually low-quality) web properties. Sometimes, those links occur in blog posts but they can also appear in comments.

When Penguin determines that a website is guilty of link spam, it prevents the site from gaining rank. As a result, it nullifies the blackhat efforts.

Prior to the advent of Penguin, blackhat SEOs would rank a website quickly for a specific keyword by spamming backlinks all over cyberspace.

They did that with the aid of tools that automated backlink placements on other websites. They also used tools to rewrite online articles so they could produce their own 800-word blog posts in a matter of seconds.

The whole process was completely automated.

Of course, it was unfair to legitimate webmasters who were trying to rank their sites by playing according to the rules.

Backlink spam also created an unpleasant user experience for Google users. They were seeing search results that were little more than marketing messages rather than articles relevant to their queries.

When Google saw what was happening, the company decided to take action.

But Penguin wasn’t “done” on April of 2012. Since then, it’s been updated several times.

Penguin update 1.2 (October, 2012 ) 

This first update didn’t change the algorithm. It was a data refresh.

The net effect: sites that had been affected by the initial rollout of Penguin and subsequently cleaned up their backlink profiles saw some rank improvement.

Other cheating sites, that got missed by the first version, saw their rankings plummet.

Penguin update 2.0 ( May, 2013 )

This time, the update changed the algorithm itself.

Penguin 2.0 was the first time that the algorithm looked beyond a website home page and top-level category pages for evidence of link spam.

The update affected about 2.3% of English queries. Other languages were proportionally affected as well.

Penguin update 2.1 ( October, 2013 )

The Penguin 2.1 update was another data refresh. It affected an additional 1% of queries.

According to some private research, though, there’s evidence that the new version led Penguin to crawl even deeper into websites to find evidence of link spam.

Penguin update 3.0 ( October, 2014 )

Although it’s number makes it look like a major algorithm upgrade, the Penguin 3.0 update was really just another data refresh.

Its purpose was twofold: 1) to allow webmasters who had cleaned up their backlink profiles to recover and 2) to penalize cheating websites that were missed in earlier versions of Penguin.

The update affected less than 1% of English search queries.

Penguin update 4.0 ( September , 2016 )

The biggest change with the release of Penguin 4.0 was that Google’s spam-busting algorithm had become part of the core algorithm.

That was important because with previous versions webmasters who fixed their webspam problems had to wait for a Penguin update to see their sites achieve a decent rank again.

With this release, webmasters who eliminated backlink spam saw more immediate results.

It was also with this release that Penguin started devaluing backlinks themselves. That means instead of punishing misbehaving sites, Google simply didn’t reward them with anything positive.

In previous versions, Google actively demoted sites that tried to rank with webspam.

Some SEOs maintain, though, that penalties from backlink spam still exist.

Recall one of the fundamental changes in the 4.0 update: Google started devaluing bad backlinks rather than punishing sites that used them.

That’s a distinction with a huge difference.

Google stopped demoting sites with that release and simply disregarded any pagerank passed by spammy links. The end result was that garbage links were just like no links at all.

It’s likely that Google updated Penguin with that change because some particularly vicious webmasters were pointing backlink spam at their competitors’ websites. As a result, those websites were pushed off the top of the results list.

But those days are gone now.

How to keep your site penguin-compliant

Now that you know a little bit more about Penguin and what it does, you might be asking yourself: “How do I make sure that the links pointing to my site are all good links?”

That’s a great question. We’ll answer it in the next few sections.

So stay tuned for more guys i will be back.

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                                   Peace