What is anchor text ?

What is Anchor text?

Anchor text is the visible characters and words that hyperlinks display when linking to another document or location on the web. It usually appears as blue underlined text, but you can always change your website's link colors and styles through your HTML or CSS.

Example :

   Here in the first example " Tiny dancing horse " is the anchor text and in the second example "chicago dentist " is the anchor text with its representation to viewer also.

But the important property of Anchor text is that it can provide both search engines and users relevant contextual information about the content of the link's destination.

Usually Search engines use external anchor text (text other pages use to link to your site) as a reflection of how other people view your page - and by extension, what your pages may be about. While website owners typically can't control how other sites link to theirs, “you can make sure that anchor text you use within your own site is useful, descriptive, and relevant.” (Source: Google)

If many sites think that a particular page is relevant for a given set of terms then in that Case that page can manage to rank well even if the terms don't appear in the text itself.

Types of anchor text :

Exact-match :

Anchor text is "exact match" if it includes a keyword that mirrors the page that is being linked to. For example: 'link building' linking to a page about link building.

Partial-match :

Anchor text that includes a variation of the keyword on the linked-to page. For example: 'link building strategies' linking to a page about link building.

Branded :

A brand name is often used as an anchor text.

For example: 'Moz' linking to an article on the Moz Blog.

Naked link :

A URL that is used as an anchor like 'www.technotoken.blogspot.com' is known as a naked link anchor.

Generic :

A generic word or phrase that is used as the anchor. "Click here" is a common generic anchor.

Images :

Whenever an image is linked, Google will use the text contained in the image's alt attribute as the anchor text.

Anchor text keyword density

With new Penguin algorithm update, Google began to look more closely at keywords in anchor text. If too many of a site's inbound links contain the exact same anchor text, it can start to appear suspicious and may be a sign that the links weren't acquired naturally. In general, it's still a best practice to obtain and use keyword- and topic-specific anchor text when possible. However, SEOs may get better results by striving for a variety of more natural anchor text phrases rather than the same keyword each time.

Note: 

Don't overdo it with keyword-heavy internal links. Internal linking is certainly a recommended best practice, but be careful with the anchor text you use to link your own pages together. If too many links to a page all use the same anchor text, even if they're on your own site, Google might sense spammy behavior. Which will ultimately not work in your favor so Stay Away from Overdoing it.

Today we were able to learn a little bit about For Anchor text. If you want us to write a more detailed post on this topic or have any particular queries regarding this post you can always comment or feel free to mail us at our official mail. Also, make sure to follow us on Instagram and Facebook or subscribe to our newsletter to receive Latest Updates first.

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